MySpace has launched a little teaser video to let us know that the new owners have revamped the look and the functionality and that a relaunch is on the way.
We'd all dismissed this once almighty platform (with our advice being just to keep a basic presence there) but maybe we've been too hasty and perhaps it can rebuild itself as a definitive destination for music lovers, and therefore for artists.
We'll see.
But, there seems to be some excitmenent amongst the DIY musician fraternity as this post from Music Ally says:
When advertising firm Specific Media bought Myspace – complete with investment from Justin Timberlake – it’s fair to say the most common reaction was a shrug. Dying brand, no chance of a comeback.
Yet if you thought of Myspace less as a falling social network, and more as (potentially) the largest music discovery site in the world, there was a glimmer of hope. Well, a video teaser of the new Myspace has fuelled that hope.
As one heavily-retweeted Twitter user put it: “Instagram + Pinterest + Windows 8 + Justin Timberlake = SexyBack”. It’s very beautiful, heavy on images, and light on clutter. Music remains a key ingredient too, with mixes, trending artists and songs, a radio option and a whole section spotlighting ‘This week’s Top Fans’.
Besides the obvious Pinterest comparison, we’re seeing elements of Vevo and music discovery site TheSixtyOne, as well as iPad app Aweditorium. It’s a world away from previous incarnations of Myspace, and even – whisper it – makes Facebook’s artist pages look a little old-hat.
