And, in fact, we mentioned this particular innovative model in this post here.
My Major Company is officially launching in the UK this week, although it's been open for business for a few months already.
The two links below to press reports give you the idea so I'll spare you the details ....other than to say that the label's first shot at this in their home territory of France brought about a million selling record. The method of funding from fans to this serious level means that a band has an instant following ready to buy their record plus marketing and promotion resources.
It has more depth than some fan funding methods as it comes with full label support.
Read and watch the pices here on Techcrunch and here on Sky.
And visit My Major Company's site here.
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