So, whilst I was away on holiday, Facebook released their own guide to how a musician should use Facebook to promote and market their music.
It's an ESSENTIAL resource that every musician should read and implement. Facebook obviously know their system and have the foresight to see what it's capable of.
One of the sections deals with how to use Facebook Log-In to register fans to your own site or mailing list. I knew about this but am yet to implement it. But, rest assured I will be giving it a try as it makes people more likely to sign up to your mailing list.
But, that's just one thing covered in the Playbook. There's also great stuff on using Facebook Ads and on fan engagement.
Only a fool would miss it!
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