Tuesday, 20 September 2011

10 ways to get your fan's email address

Band_mailing_list
This post has 10 great ideas for how to get a fan to hand over their email address, and you could even still use the pen and paper form like this extremely cool band above!

I measure my success as a recording artist by the growth of my mailing list. The best way to get someone to subscribe is to offer something in return, and a great song is a powerful incentive. Here are ten techniques to negotiate that delicate exchange:

1. The classic squeeze page. You’ve probably stumbled onto one of these before: a fine-tuned infomercial-style pitch with a clear call to action and no exit links. The sole goal of the site, often just a single page, is to generate conversions. In our case, a conversion means “squeezing” an email address out of a potential fan

Read it all here.

You might also want to check out our 'Fan List' section on this at our main site.

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