Showing posts with label branding. Show all posts
Showing posts with label branding. Show all posts

Monday, 21 May 2012

Distro FM and 4 other Apps changing the Music Industry

Distrofm

Social Media or Social Branding, the two buzz words that are changing the way we interact with each other and all with the things we like from musicians, artists, TV shows and Films, and even Products. In a short time the market place has been revolutionised by the world of social interaction.

This process is slowly removing the 'middlemen' from the equation. There was a time that everyone needed middlemen (labels, publishers, distributors, marketers, retailers, ticket sellers and promoters) to get their music career happening.

Now this is no longer the case, the DIY artist/musician now have a wealth of apps and different choices to carve their own future, using direct to fan technologies which we at Make It In Music absolutely love.

There's a new technology that I am quite excited about, Distro FM. It has a new twist on the spotify subscrition model, where a fan can directly subscribe to an artist to play their music, live shows, videos, in fact anything the artist wants to share with you. 

Eliot Van Buskirk of Evolver.fm says this about Distro fm in an article on Hypebot.com.

The recently-launched Distro.fm can handle all the technology stuff for you, so you can charge your fans 10 bucks a year (or so) for everything you want to send them. When that year is up, you can ask them to resubscribe. Your fans can stream all of that stuff, download it, or play it within Distro’s upcoming app, which will be able to cache the songs so they can play them without eating up their precious little data plans.

Check out what the other four Apps Eliot recommends in his full article here.

There is a more in depth article on Distro FM from evolver.fm here

Links

http://evolver.fm/2012/05/14/interview-distro-fm-could-revolutionize-music-with-artist-subscriptions/

http://www.hypebot.com/hypebot/2012/05/5-powerful-music-apps-that-should-make-middlemen-nervous.html

http://distro.fm/

Monday, 11 October 2010

Creating your entertainment brand the Gene Simmons way

You might not like this and you might think Gene is a cynic, but you should read the article and watch the video either way!

Gene is honest about what he applied by way of music marketing and that he had a plan at the outset to create the band and the show that he  knew people would love.

Simmons took great care to point out KISS has also lent its name and likeness to 3000 licensed products, from condoms to caskets. “We’ll get you coming and we’ll get you going,” he quipped. (Motorcycles and hi-def TVs are also in the works.)

There’s a logic to all this, which revealed itself not-so-subtly as the session progressed. Kicking off a montage for Family Jewels, a Gene broadcast over our heads intoned, “Why do people seek my advice? Successful band, successful business, successful family.”

That attitude, encapsulated in those words, about covers it.

Read the whole piece and see the video here.