How Turntable.fm will change music forever

Will it?

I don't know, but I have heard a wall of noise about this new site, Turntable.fm, this week and I've logged in and had a look around - and I was hooked - a bit.

Go and check it out. It's in a 'Beta' mode right now so you might be able to log-in if someone you know (i.e. a Facebook friend) is already a member or you can sign up to their invite list.

I'll point you to this article for the full explanation, but in essence this is a social newtork that allows you to play music to others in self-selecting groups (rooms) and as such it could be the much vaunted 'music recommendation engine' that so many people have hoped for.

On the other hand, it might just be a fun way to play records to people.

I did enjoy it and found myself listening to records that I had forgotten I liked and discovering new ones.

Will this change music forever? - maybe, or maybe not. But I have an odd feeling about it! One thing I do really like is that the way that people vote on each song in the room as it plays could give real feedback on whether people like a song - an unbiased opinion that is otherwise hard to come by.

Check the article here.

Go to Turntable.fm here.

Get your music on Pandora to be heard

We know from direct experience that having your music on Pandora can have an incredible effect on your profile.

An artist whose album we released 5 years ago has, over the last 2 years, slowly seen a rabidly loyal following grow - all of it thanks to his popularity on Pandora. His music is recommended on that service when people listen to other more mainstream artists whom he sounds like. Because his record is brilliant, he gains new fans every day directly from that exposure.

We have also seen his digital sales of an album that had sold a few hundred copies on release steadily grow month after month. This is the long tail!

Check out his music here - He's called Little People.

As part of the Edison Reasearch report, they have seen that Pandora is still growing massively fast and is the first stop for music discovery for one in 5 young Americans.

I know it works - you should be on there.

Read our blog post about how to get your music on Pandora from a while back.

And go and check out the blog post specifically about the growth in Pandora from the Edison Research.