Tuesday 25 October 2011

SEO for bands

Seo_for_bands
We made a video on band website seo - which, in my own humble opinion, is really good.

We often talk about the need for bands and musicians to discover at least the basics of search engine optimisation so that they can attract more traffic to their site.

More traffic = more fans = more sales. The post on our site proves the point with data.

I was reminded of our post by this one from Prescription PR which is methodical and detailed yet easy to follow.

Search engine optimisation (or, for you acronym-loving hipsters, SEO) is a hot topic for any business; appearing in the top 3 results for a particular search query can mean the difference between loads of clients and none. But is it any use to bands and musicians? Well, yes. For two reasons:

  • Firstly, you need people who like your music to be able to find your website when they search for you (and quite possibly, you want it to appear ahead of any Myspace pages, Facebook pages etc.)
  • Secondly, you want people who might like the kind of music you make (for example, Nu-metal-Dubstep-Shoegaze-Emo-Chillwave or whatever the latest bollox is popular in Shoreditch) to come across you when they search for your band.

It's well worth a read.

And, just to round it off, this is an older post that I have bookmarked and still refer to as it approachs the issue of seo from the 'what not to do' angle.

 

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