Throughout the years I have known many many bands that seem to think that their music will do all the talking. That somehow their fantastic songs are all they need to win the hearts of the listener and convert that person into a lifelong fan.
This in a sense is true conviction that any artist should have about their music, and that's no bad thing because inside that is also how we all feel we discover music, on a personal level, but the reality is we wouldn't hear anything if it wasn't for marketing, which is the first basic concept to understand in developing any career these days in the music industry 2.0.
The independent DIY artists really needs to embrace marketing, and Cyber Pr head honcho Ariel Hyatt has put together a cool set of posts explaining in 3 stages how to increase your fanbase and income.
Ariel starts off saying that bands and artists seem to be more concerned with increasing the numbers and getting new fans, which is no bad thing thing, but also puts the emphasis on focusing on the fans that they already have.
These fans don’t need to be found, because they are already your fans. Studies have proven that it is much harder to make a new client and get them to purchase something than it is to get a client that already knows you and trusts you to purchase from you over and over.
It's all very well building numbers, but engagement is the key, and keeping your act in your fans mind. Building a solid marketing strategy is key to getting new fans and keeping old fans interested.
You can read her full post here
Links
http://arielpublicity.com/2012/04/16/basic-marketing-principles-for-artists-part-1-3/
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