Last week here on our posterous page we posted an article on How To Increase Your Reach On Facebook. Explaining that the reason your posts are not being seen by your entire fanlist is becauuse of a system called Edgerank, which basically puts your posts into more newsfeeds depending on how viral your previous content is. This judges your content as relevant and worth spreading.
One system that I have personally seen to bring results is to run a poll. Facebook has a section in create a post section called 'Ask Question'. Working for a band, we decided to get the fans involved and created a poll about what songs the audience wanted to hear at an upcoming London gig. We placed just few songs in there to start, and allowed the fans to add more songs to the list, effectively creating a chart of what were the favourite songs of the bands fanbase.
The engagement was amazing, and the chart filled up nicely bringing many songs they hadn't played for a while to the list, which were then added to the setlist on the night of the show.
This also had a positive effect on the edgerank, as other posts seemed to reach further and be viewed by more of the fanbase. Just the result we needed! Polls can be useful, our reach definitely increased and the fans got to hear songs that they wanted!
Polling fans can also be used to obtain different information you may need to move forward with your career, such as what songs should i finish for my album?
You could very easily do this on Facebook but there are other applications that can help you get feedback and be even more engaging to your fanbase such as the online app called Popplet, and DIY musician Abi Robins did just that.
Mark Boyd has written an article for about how Abi used Popplet and she shares some of her ideas about fan polling that can help you build and maintain a loyal audience for your music.
She states in Marks article,
“A lot of my fan base thought it was really cool to use Popplet as a way to provide feedback. It gave fans an insight into the new album production – much more than just asking a poll question – and a lot of people thought it was a really neat idea. It was a way of presenting the information that they hadn’t seen before, which, I think, turned quite a few heads. The fact that it looks really neat and it is easy to navigate helped a lot, too.”
She also gives 5 Tips For Effective Fan Polling, so its worth reading the whole of Marks article here.
And find out more about Popplet here
Of course you can be very imaginative about the things you poll your fans about, fans love to be involved. Remember in this Social Media age you are now their property, with them you are nowhere.
Links
http://diymusician.cdbaby.com/2012/07/5-tips-for-effective-fan-polling/
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