Bob Lefsetz has recently been banging on about how the album is now just a marketing tool for the act (and their live performances) but adding the twist that chasing the hit and the record deal to provide it is a short term strategy doomed to failure.
For most independent acts, I agree.
Mister Valaire is a flagship testimonial that the modern paradigm is primarily about taking years to develop the craft, and the fanbase to sustain you through a lengthy career. This is the future music business model for most.
Virginie Berger's second report for Midem is well thought out and provides proof not just theory. I loved it.
Read it - you have to sign up to get it - but it's worth it.
No comments:
Post a Comment