Wednesday, 19 January 2011

Online Music Marketing in a nutshell

laptop music small   Improving Web Traffic And Sales For Musicians And Bands 

Image credit: adebond on Flickr

 This article covers the basic steps that you need to have covered so well that I think I will be tweeting it ...... a lot!

Dotted Music lay out what you need to have, where you need to put it and how to get people to find it and buy it - which is what marketing is!

It's the best overall picture of online music marketing that I have seen.

If you are a musician or in a band, chances are good that you’d like to make some money from your music. CD’s, digital downloads, t-shirts, bumper stickers… the options are almost endless for a savvy musician.

The question is, how do you get people to find what you’re selling? With millions of bands and musicians worldwide, getting people to find you may seem like hunting for a needle in a haystack. Well, it doesn’t have to be.

On the downside, the odds of your website ranking well for any music related keyword phrase with even remotely decent search volume is pretty much nil. But don’t despair! As a musician looking to make money online, there’s a much better way.

First, before you try to sell anything, you need an online presence. This website or profile will be your digital hub, and everything we cover from this point on will point back to this site. If you already have a website, fantastic. If not, you may not actually need one

Read the whole piece here.

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