10 expert insights into great music marketing

Cracking post on Hypebot (you are regularly checking their site out right?) on music marketing.

Titbits taken from a panel interview at a convention.

Not least:

Michael Zapruder of Pandora Radio feels that personalization is key. But ultimately, the single best thing an artist can do is being as excellent as they can be. Does it (the music) clear the bar? Once it does, you're in the game. He goes on to mention that Pandora is merely 2% of the American radio market.

Check the post here.