Facebook Shares
.....according to Topspin.
This is a short post that sets out the direct to fan specialist's view, backed up by their data, that those are the three most important platforms artists can use to drive direct sales. Note that it's about sales and they also give a large nod to YouTube for engagement.
It's also refreshing that their advice is to spend all your attention on developing your art and finding people who can do the marketing for you. Clearly, your material needs to be great for any marketing effort to be worth the bother.
But, read the piece and don't ignore their data and the reasons. Email creates sales.
If you're not running an artist website that offers free tracks in return for an email.....you are an idiot!
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