Be innovative on every front

I found this post whilst looking for a link to Martin's book for the previous post. He's quoted in this piece.

It's from the start of the year and isn't really about one thing but it sums up the state of being a musician in a web 2.0 world really well and covers some of the things that are essential - YouTube, mobile, live shows.

I want a bass player who can fix the van. I want a keyboard player who can screenprint some shirts. I want a drummer who can shoot some video, throw it into iMovie, and put a YouTube thing together—second largest search engine now—and fuckin’ sell some more tickets. I want a lead singer who can shag the world.” – Martin Atkins

That's just one little bit. It's all really good stuff!

I recommend that you read the whole thing here.