The Who, The What, The Where and the Why

Four great posts from Loren Weismann in which he distills four key concepts that every band needs to get to grips with

The Who - work out who you are!

The What - what are you putting out there to tell people about you?

The Where - where are you playing and promoting?

The Why - give people a reason to come or buy!

Lots of great nuggets of advice in there - check them out.