It sets out a timeline for what you need to do to promote your forthcoming album from 12 months before release (or 4 months as a minimum!).
Although I am not set on the idea that every DIY musician should be setting up to release an album (building a real fanbase by releasing singles or solo tracks, gigging and spreading the word online comes first) until they are ready, when you do, this is a very valuable reference tool.
Releasing a new album takes more than just duplicating discs and throwing a party. You’ve got to get the word out if you want your music to sell. But with so many methods of promotion and so many outlets for music discovery, it can be difficult to know where to focus your efforts. Stay calm! This promotion timeline will guide you through, step by step, breaking it all down into bite-sized chunks so you can get out there and start generating press and buzz.
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