I'll let them explain it:
After roughly a year and a half of bootstrapping and slowly building, we are finally able to announce a soft (beta) launch of Hifidelics.What we have here is essentially an online record store built on top of a crowdsourcing platform. Our focus is to release limited edition, creative vinyl records from some of the freshest, up-and-coming talent. When I say ‘creative’ records, I mean something extra special in the packaging or the record itself.
Go and read their post about the idea here.
And, you can check out the Hifidelics site here.
It might be that it's a great place for you to release a record, or it might just inspire you to make an extremely creatively packaged record - these resonate with true fans very well.
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