How To Increase Your Reach On Facebook

If you use Facebook as much as I do, you will see many disgruntled users complaining on how their fan page content is not reaching all the fans they have. This is because Facebook doesnt work in the same way as other social media tools do. it uses an algorythm called Edgerank. Once you understand this and how it works, you will definitely see an improvement in your views, and your content should be becoming more viral.

The Edgerank algorythm determines what gets placed in a users newsfeed. You will notice that in the ticker at the side of a facebook page that not all the content displayed there gets put into your main newsfeed. with the thousands upon thousands of posts going on every minute, there has to be some way of seeing what is of interest to you, and this is judged upon engagement.  

Since the last major facebook update, the two main websites I am blogging on  I noticed through my statistics for those sites that the amount of traffic coming from Facrbook was declining. 

These sites are feeding by an RSS feed all the posts created on them to their respective Facebook pages, but the engagement created by them is becoming less and less. 

So what is needed is a better form of engagement that can get traffic from these views to get to your site.

Check out this infographic from the Mariposa Agency for some facts on different forms of engagement other than status updates and how well they perform.

On the two websites I mentioned earlier, we have taken steps to change this, by utilising images placed on facebook with a link in the text we've noticed a vast improvement of engagement and traffic.

Bryan Kim director of Biz Dev at Tracksby, personaaly admins over 100 facebook pages for musicians. He has written a brilliant article going into detail on how to get your facebook page performing better. He says,

No matter how facebook slices it, your actionable instruction remains the same: GET MORE ENGAGEMENT! Get those likes, those comments, those shares. Make it your main goal with Facebook. These engagement points build on top of itself, ensuring better and better distribution on news feeds over time as your engagement improves. It’s something like a credit score for your Facebook page, and the algorithm lends you more impressions the better you perform.

How to increase your reach on Facebook?  Read his full article 'The Definitive Guide To Facebook For Musicians'  here.

Written by Steve

 

Links

http://www.hypebot.com/hypebot/2012/07/facebook-for-musicians-a-definitive-guide.html

 

Facebook Marketing Guide...and more!

Another one!

We've tipped you off about a bunch of 'how to' guides for Facebook in the past, so why another one?

Well, this Facebook marketing guide from MakeUseOf is good, simple to follow and covers the basics. It's not completley up to date and it's written for business rather then musicians, but it's worth reading to broaden your skills of spreading the word on Facebook.

I look at all these free guides as a way to pick up a few tips. I'm not always looking to get the definitive guide in one place (we're saving that for when we get time to write a guide or two!).

And, on this page at MakeUseOf you'll find LOADS of free pdf guides on various things that are really useful skills for the DIY muciaicn. You have to give them your email to download the guides but then you get a password that gives you access to all of them.

They include guides on the following topics:

How to build a Wordpress site - very useful skill!

How to use Google Apps and Gmail - proper use of this is a great way for a band to manage their communications and diaries etc.

How to use Dropbox.

Recording with GarageBand.

How to use Twitter.

So, loads of great stuff. Can't believe that I hadn't ever found it before!

Here's the Facebook Guide again.

And here's the page with all their free guides on it.

 

How to use Facebook as a musician - Free Guide

This is a REALLY good guide from CD Baby on how to set up and use Facebook as a musician.

Not much else to be said other than you'd be foolish if you didn't go and get it.

Here's the guide on CD Baby.

More Facebook 'How To' Guides

Thanks to AngeliqueSC - a social media, digital world pro!

She reminded me that I had posted about the 'How To' guide written by Facebook for musicians to help them (you?) understand how to promote you and your music on Facebook.

It is a MUST read.

But what she pointed out is that there are now a bunch of these guides - for Celebrities, Politicians, Journos etc.

A lot of the content is exactly the same - all the basics on page creation and general best practice - but there's different little tips in each one.

Well worth a look at them all to see what else you can learn about marketing your music on Facebook.

See them all here.