Why You Should Think About A Mobile App

Following on from our daily post 2 days ago 'The PC Is Dead' we found an interesting post on the Music Think Tank site breaking down the importance of breaking into the smartphone world properly and developing and using mobile apps.

Engagement is now everything to you and your fanbase, and cellphones now number 5.6 BILLION users on the planet. That means there are alot of new fans to find and engage with a mobile application.

Cory Crossfield states in his article... The reason most campaigns for artists fail is the fact they equate fan interactions with conversions and sales. If the interaction between a fan is to be measured into how likely they are to purchase something, the value of creating an experience is lost and so is the fan. When combining interactions and mobile applications, the ability to create the experience is amplified because you are taking a device the fan communicates with and uses every day and engaging them.

This is creating a more personal continuous experience for the fan/user, and in this fast moving digital access world, you dont want to be out of their mind for too long. They will soon become disrupted and move on to the next thing that engages them. 

you can read his full article here.

Link

http://www.musicthinktank.com/blog/why-mobile-apps-matter-for-music.html

 

Why YouTube, Facebook and Mobile matters to you

I just got these images from a post on Google+ by Mike Stenger.

I hope neither he nor the CEO of Salesforce from whose presentation they are taken are offended!

These images tell you why you need to be promoting and marketing your music on Facebook, YouTube and on mobile.

The Growth of Facebook and YouTube:

Facebook and iPhone app growth:

The growth of Smartphone use:

The growth in use of Mobile Apps:

 

 

 

New App creates a Fan Club connected by mobiles

There are a bunch of people making apps for mobiles for artists - most notably Mobile Roadie.

But, Fantrail seems to be that bit different.

Firstly, it's free, which most other app creators aren't (Get-Ctrl being another notable exception - check them out!), but it also seems to be coming up with a bunch of new ideas on how to engage your fans more directly - such as voice messages to selected fans - even to one individual fan.

It's a promising way to build your fanbase - and with it being free, it's well worth a look.

Mashable did an overview earlier today:

Enter FanTrail. The service is basically a method by which artists can easily create an iPhone app (Android is on the way) for their fans — for free. Every app has the same elements, which let fans garner rewards for their devotion.

Artists simply sign up for the service via the website (provided they have an Apple ID), after which it creates an app that is placed in the App Store. In the app, artists are outfitted with a dashboard that they can use to post news and events, update Twitter, Facebook, etc. all at once, push announcements, see where fans are located on a map using geolocation and send personally recorded messages to followers. Right now, one must do all of this within the app, as there will be no web version until the next iteration of the service.

Read the whole piece here.

And here's a link to the Fantrail site and their demo video.

 

FanTrail Introduction from FanTrail on Vimeo.