Why You Should Think About A Mobile App

Following on from our daily post 2 days ago 'The PC Is Dead' we found an interesting post on the Music Think Tank site breaking down the importance of breaking into the smartphone world properly and developing and using mobile apps.

Engagement is now everything to you and your fanbase, and cellphones now number 5.6 BILLION users on the planet. That means there are alot of new fans to find and engage with a mobile application.

Cory Crossfield states in his article... The reason most campaigns for artists fail is the fact they equate fan interactions with conversions and sales. If the interaction between a fan is to be measured into how likely they are to purchase something, the value of creating an experience is lost and so is the fan. When combining interactions and mobile applications, the ability to create the experience is amplified because you are taking a device the fan communicates with and uses every day and engaging them.

This is creating a more personal continuous experience for the fan/user, and in this fast moving digital access world, you dont want to be out of their mind for too long. They will soon become disrupted and move on to the next thing that engages them. 

you can read his full article here.

Link

http://www.musicthinktank.com/blog/why-mobile-apps-matter-for-music.html

 

The PC is Dead

Technology has come along way in the last few years, and the trends of consumption change along with it. We are now heading towards a time where people will no longer be carrying around their laptops as smartphones will soon out number PCs on the planet. 

 

We have moved to a world of access, where we have everything we want at our fingertips, and just as the music industry adjusts to a new business model, along comes the next.  Still the problem remains with the 'old guard' record labels struggling to keep it together, and maintain some kind of resemblance of what the industry was. But, will they, and you the music makers, be ready for what comes next?

 

Even Facebook is starting to realise it's the mobile market is where the future is with its purchase of Instagram. No one wants to get left behind. The model is changing.

 

Bob Lefsetz sows a few seeds here for you to think about where all this is all heading, also with a view on how current social trends may soon dissapear and become outmoded.

 

You can read his article here. 

 

http://lefsetz.com/wordpress/index.php/archives/2012/04/24/seeing-the-future/

 

Why Facebook bought Instagram  read more on that here.

 

http://www.thedailybeast.com/newsweek/2012/04/15/pinterest-will-take-facebook-into-the-mobile-age.html

Why YouTube, Facebook and Mobile matters to you

I just got these images from a post on Google+ by Mike Stenger.

I hope neither he nor the CEO of Salesforce from whose presentation they are taken are offended!

These images tell you why you need to be promoting and marketing your music on Facebook, YouTube and on mobile.

The Growth of Facebook and YouTube:

Facebook and iPhone app growth:

The growth of Smartphone use:

The growth in use of Mobile Apps: