With your own site as your online hub, you should be posting information about you, your music and how it is part of your everyday life - all of which will enagage your fans.
You might also decide to start a blog on your niche, or your local music scene or some other topic that will help support your efforts as a musician. Being the person who writes the best blog on music / entertainment / going out in your town will quickly make you a key player in your local scene, which in turn will advance your music career. As will building a blog on our genre of music to attract global fans.
I'm not saying that you have to build blogs as well as your own site, but it is a good strategy.
And, even if it's just your site for your music, unless you're a techy, you'll need some solid advice.
I did when I started Make It In Music.
And I turned to Darren Rowse - the owner of ProBlogger - one of the authority sites on how to be a blogger.
Before I launched our site I read his book cover to cover and it helped me a great deal!
Today, he is launching a new book, at a 50% discount for this week.
It's called ProBlogger's Guide to Your First Week of Blogging and if you haven't built a site or if you have, but you're not blogging, it will help you a massive amount and give you the kick start you need to make a difference.
The book I read was his 31 Days to Build A Better Blog, which I wholeheartedly recommend, but as it's on offer and is for beginners, start with his new one first.
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