Foursquare and interacting with your fans

Bob Lefsetz ran this piece last week about Foursquare and argued that it is a relevant social network for the music industry.

I am a fan - I'm on there - and I can see that it does have a very strong appeal for any business with a bricks and mortar presence since the owner can offer incentives and convert casual vistors into returning customers.

It is however harder to see how an artist can effectively integrate Foursquare into their social media efforts.

Some ideas would be to use it on tour to invite fans to meet-ups, to soundchecks etc, or for a more established artist, how about a tour of their route to the top where fans check-in at places that were important steps on their joureny to earn badges. I'm sure that over time people will come up with some great ideas.

Have a look at it and see how you could use it.

Don’t worry so much about getting paid!  Like Facebook, Twitter and Foursquare, focus on building a sticky platform/attraction first.  The money will come after!  It may not even come in ways you can foresee!  Stop talking about getting paid and start building your tribe!  Fans of acts will give them ALL their money.

Read Bob's piece here.