You can learn a huge amount about how to make social media a key part of your online music promotion just by looking at what some very successful artists are doing.
This article looks at the places that Travie has been active and how he has built a massive online following.
Travie McCoy is part of a generation of savvy young artists who understand how to use social media to their advantage. In July, Travie dropped his debut solo album, Lazarus, which was met with both critical praise and commercial success. Lazarus peaked at number 25 on the Billboard Hot 100, due in part to McCoy’s strong social media presence. ArtistHQ caught up with Adam Samiljan, Senior Director of New Media at Travie’s label, Fueled By Ramen, to get Adam’s insights into how Travie built a resonant buzz online.
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