Read the linked article and the comments, since this is a debate, not a statement of fact.
As a DIY musician you are constantly being told that freemium is the way to go and to build an email list from that exchange. I wholeheartedly believe in that.
However, this article argues that the level of effort required by a potential fan to get the 'free' mp3 is too much of a burden and hence not as effective as it should be. I have written before about this - saying that you shouldn't view it as free since you are asking someone to invest their time to download, listen and form an opinion. That is a cost to them. That's why I advocate giving away a bunch of tracks - one free mp3 doesn't cut it for me.
The entire music industry is infatuated with the idea of free. It is a valid and strategic marketing tool. But if not used correctly, then it holds no relevance for the oversaturated fan. There have been numerous times when I've gone to a band’s site to get a free mp3 and have decided to not complete their process. The reason being that the value of the mp3 was not free, it was work.
Read the article and the comments here.
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