Image by Hryck
This is a great post from Music Think Tank that I had missed.
6 case studies of memorable marketing efforts by musicians that will hopefully inspire you.
I particularly like the band that gave out personalised fortune cookies directing fans to their web address for a free download. This is well worth copying - or, don't be as literal, but think how you can use the same tactic to engage fans at gigs and get them to your site later.
Connecting with fans is imperative in today’s music industry. It’s that connection that can give them a reason to buy and support your music. Utilizing social media and having a strong online presence makes connecting with fans much more achievable. Below are some good case studies of bands that found success through an online campaign. I encourage musicians to review these examples and pay attention to the elements that made them successful. Then think about how to implement those strategies into your own marketing plans.
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