In the last three weeks, it has moved the game on so much that if I was a competitor (but who is there, other than Google?) I would be very worried.
It is looking like it's going to rule the internet in so many spaces that you, as a musician, just cannot afford to be left out!
The latest thing that I was gobsmacked by was the extension of Insights - their analytics - to your own site, not just Facebook.
Why does this matter to you? Well, it tells you what people like about what you're doing so that you can give them more of it and tailor your approach to promoting music based on FACTS!
This post on AllFacebook tells you what this is and how to put it on your site.
And this is Facebook's own post about it.
This is serious stuff and you should be implementing this on your site as soon as possible.
And, whilst we're talking about analytics, Hootsuite just upped their game in a big way too with analytics for social media with a very cool customisable tool.
Check that out here or in the video.
HootSuite Social Analytics from HootSuite on Vimeo.
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