Tuesday 22 February 2011

How to be amazing

I'm always banging on about how you need to be amazing or all the marketing advice we peddle won't be any use.

If you've not read it yet, you can get our full version of this view in our free eBook for musicians.

This post has a simple formula that will tell you whether you're good enough.

So just how good do you have to be to make a career out of your music?

Damn good.

Any advice that I, or anyone else, give out on how to advance your career will only help you do so if the music is amazing.  That’s why it’s important to beware of any books or courses that guarantee success, because without outstanding music, the advice won’t do you much good. You may see minimal success, sure, but it probably won’t last or grow.

So how do you measure outstanding? I was discussing my theory on this topic over the weekend with a talented local songwriter, and I thought I’d share it with the rest of you. I know, ‘theories’ can be boring, but stick with me…

Read the post here.

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