Norman Cook's site that I came across the other day shows an example of fan engagement at it's best.
Bang in the middle of the page is a section called 'Ask Norm'. Fans wander by the site and leave a question and Norman drops by and answers them honestly. OK, it might not be him, but I think it is. It has a real sense of his personality. But, in a way, it doesn't matter if it's a member of staff.
The fact is that his fans are getting a two way relationship from him that confirms their belief that he is a great bloke. Yes, you can do this on Twitter, but doing it on your own site cements it in your own arena that you control.
Plus, the whole site is also a lesson in best practice online for an artist. Full of content, simple to navigate and very sticky. Look and learn.
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