Tuesday 21 September 2010

Is the long term artist career over?

I like this article that decries the death of artist development and ponders the future of music.

It's about how the once-pop act Hanson have managed to build a long term fanbase and carry on successfully making records and touring.

It's all about the last paragraph and is just food for thought.

A better question to ask, then, may be what it means that Hanson still exists. I’d argue they resonate with their fans as the last of the rock stars, a species that still exists but has been deprived of breeding stock. The music industry is dead, reduced to niches, pop stars, and a long tail. But where music once delivered the fantasy that our lives are dramatic, now acts like Hanson deliver the fantasy that music still matters.

Read the whole thing here.

No comments:

Post a Comment