Billboard's 100 tips for maximum exposure

This week's Billboard has its annual list of 100 ways that a band can get 'maximum exposure'. Their reference guide to music promotion.

Of course, it is very US-centric and, disappointingly, it is also horribly backward looking. All of the 25 tips that you can read on their site without a subscription (come on - paywalls? Really?) are most suited to a signed act that already has a national level of success.

That's not to say that it isn't worth reading though.

I just wish that America's biggest industry weekly could delve a little deeper into what works for exposure for the aspiring artists on the rise.

There are more tools than ever to promote a new single or album. But which ones work best? To find out, Billboard presents its third annual Maximum Exposure list, which tabulates the 100 best ways to generate sales and buzz. We asked label and publishing executives, publicists, managers and branding experts to rank the most effective means to promote music.

Read the top 25 exposure tips on Billboard.

And NPR's blog take on it - similar to ours!