Monday, 20 September 2010

Freemium is the right model for most artists

I love what Chris Bracco writes about on his 'Tight Mix' blog. He is always bang on. He is covering a lot of the ground that we do in creating great musicians resources.

This post looks at whether you are right to be using the freemium model - some music for free with higher priced paid products as upsells - for your band.

The growing trend these days is to use your music as a marketing tool to help promote the other products, services, and experiences you can offer your fans as an artist (live shows, physical CD's, vinyl, t-shirts, toys, video games, music lessons, bundled packages, etc), since those products and services usually yield higher profit margins. While the "freemium" model seems to be working pretty well for some artists, it doesn't necessarily mean that it will work for you.

Read the post here.

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