How to build your 'tribe' of fans

Older article on MTT that I came across yesterday - but a real corker.

If you're looking at all the ways that you can use for your music promotion, then you'll want an army of raving fans spreading the word.

You may well have heard of Seth Godin and his seminal book on marketing called simply 'Tribes'. Whether you have or not, some of it's finest principles are re-targetted in this article to apply specifically to music.

Fans of groups such as the Insane Clown Posse (the Juggalo), the Grateful Dead (the Deadhead), and Jimmy Buffet (the Parrothead), are all apart of communities that exists beyond the band. The music is what brought these groups of people together, and the loyalty to the music acts as the glue bonding them together, but the artists themselves have no responsibility to control the group - the community acts as it’s own separate entity, with its own leaders and followers.

These fans belong to a tribe.

Well worth investing five minutes to read in full here.