I saw this article on streaming yesterday and realised that it must be right about our future consumption of music. Will it affect how you promote your music?
Probably! If the majority of fans end up not buying digital or standard physical copies of your music then you're going to need to monetise your career in other ways. That will include special editions and deluxe sets of physical prodcut with music on them that isn't available in the cloud plus the obvious routes of more live work and hence income together with merchandise.
Start thinking about that now as streaming is coming fast!
Have you noticed that you’re streaming more audio and video? That your purchase of CDs and DVDs has dramatically decreased? That your DVD cabinet and CD racks have a layer of dust on them (literally, or otherwise)? That your digital CD/DVD cabinet (i.e. iTunes) is being opened less frequently? (Apple knows this, by the way, it’s why the new AppleTV has no hard-drive; it’s all streaming…really think they’re not going to do the same for music?)
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