Whilst we advocate the direct to fan approach for artists, we aren't in the crowd that herald the death of all mainstream media and all the elements of the old school music busines.
The beauty of building your own fanbase through your own efforts and online is that you still have a choice. Labels, in most cases, want to see that you can have a level of success on your own and that is what social networking, blogging, self-releasing and so on does. But, at the point that they come calling you will have the choice to work with them and take advantage of their traditional global set-up and marketing budget and prowess.....or not.
They do have a role....still. But it may not be right for you. And a key part of that role is to act as the 'filter'/
MP3s killed the CD star, and blogs + iPad is supposed to kill magazines and newspapers. But there’s a reason why record labels and traditional media still matter.
The role of record labels, magazines, and other traditional outlets as a distributor is obsolete, yes. Anyone can deliver digital content now. But their roles as editors is more important than ever. And that’s why record labels and traditional media still matter – to be quality filters in an over-saturated world.
Read about the way that traditional media and labels act as filters here.
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