I'm an unreserved fan of direct to fan marketing for music.
Topspin and Nimbit are my two preferred providers, and Nimbit is undoubtedly the one for bands starting out.
They have an amazing set of training articles on their site and this one about setting up a pre-sale for your album caught my attention.
Pre-Selling your album is one of the best sales tools you have in the direct to fan arsenal. A successful pre-sale campaign takes careful planning, excellent execution, and a solid understanding of your fans. It’s very important to keep up the excitement about the release while not over-hyping or over-selling the event. Yet this IS a very special event and you want your fans to feel the same way you do about it.
Read the article here and have a look at the rest of their content.
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