I like to write about how it's critical to make good music first and let it do the talking. Get that right and then fan engagement becomes easy. Well, perhaps easier.
This interview of Kevin Breuner of CD Baby covers this point and talks about how artists must be tech-savvy to engage with fans.
The internet has changed the way the fan community consumes entertainment. The idea of releasing a new album every 2-3 years with no content in between seems totally ridiculous. If a band is not generating content online (blog post, social media updates, photos, videos), it’s often assumed that they broke up or are no longer making music. At very least, with no online presence, an artist’s fan base will begin to look other places for that same musical experience.
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