We've been using direct-to-fan marketing techniques for a while using the brilliant Topspin platform.
It rocks.
They've just updated the software so that it automatically allows the sale of membership packages to fans.
This week we’re adding a new product type, VIP Access, to the catalog. VIP Access allows you to sell or give away membership to a group will receive special access to offers (early access to tickets?) or content (streaming, downloads, etc).
Whether you use Topspin or not, check out their announcement as it covers ideas of how and what to do when offering memberships to music fans.
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