Building your fanbase in a niche

This is a cracking post - the first in a series of 3 - that looks at the fundamentals of how to build your fanbase and why targeting a small niche is far more effective than blasting away in all directions with no focus.

The key value in this post is in looking at what the author calls marketing 101 and 201 - which is what most artists do - and revealing that they are flawed.

Building a fan base is one of the consistently challenging aspects of artists' career. Finding and developing an audience for your art is also one of the great appeals, the golden fleece of a record deal (or a book deal, a movie deal, a show at a gallery), because a major record deal is perceived to be the quickest means by which to gain a broad audience and develop fans. And that can be true because major entertainment companies have the budgets and access to large audiences via major media and retail outlets.

Read part 1 here.

I can't wait for parts 2 & 3!