This isn't about the usual way an unsigned or new artist would go about seking music publicity. There are established agencies and their relationships will help get your music reviewed and you featured.
But, it can be done on your own. Given that you have finished high quality material and a professionally set-up release you can use these tips (not aimed at music at all, but applicable) to get coverage in offline media.
Why do we often feel like a magazine editor holds our future in their hands?
Will we ever feel comfortable pitching ourselves?
Believe me, I am right there with ya! Pitching ourselves is just about the hardest thing for most people – no matter what your business is.
I think the biggest tips I can give are to pitch on target, keep it short and concise, and really know who you are pitching to. Be sure to take the time do the research and really be sure that editor is the right one for your product. There is nothing more embarrassing than pitching to the wrong person!
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