MySpace is still an essential web presence for every artist....here's why

Everybody gets off on putting MySpace down and telling artists that they can now safely not bother with a profile there.

We, along with most music industry thinkers, don't agree. It comes down to the fact that MySpace music marketing reached something of a dead end with every band spamming every other band to add followers. That isn't the point though.

You have to have a presence on MySpace as it is the de facto place that people - fans and industry alike - look when they want to check out an artist. A lot of ways that people used to use it are now pointless, but an active, regularly updated, presence will still do you favours.

This article talks about how MySpace still dominates in music search results - look at that post here.

And this one from Hypebot elaborates on my thoughts by listing 6 reasons not to give up on the old girl yet - Read Hypebot's list of 6 here.