Superfans and how not to upset them

If you are relying on your superfans to promote yor music, which is a perfectly accetpable thing to do, what are they expecting in return?

Generally some of your time and attention and some privileged access - but what happens when and if you do become succesful, at least partly thanks to their efforts, and you can't give them that time and access?

In his column for a Seattle Weekly blog, singer and songwriter John Roderick gets to the heart of the tension between superfans and musicians. Together, they walk a thin line. Superfans do work on behalf of the groups they love. Only to find themselves neglected or taken for granted down the road.

New fans come along and the group isn't able to give them the access they crave. Superfans get disappointed. They're happy to see groups grow and gain more traction. Yet, all of the sudden, if they deem themselves to be mistreated, they start to second guess that show they booked and the cookies they baked.

Read the insightful piece here.