You'll have noticed that there are few sites that we regularly refer you to on the MiiM Dailies sites. That's because they invariably write really insightful stuff that we think will help you in your quest to be a successful musician.
One such is the blog at Mic Control. I batted a few emails back and forth yesterday with Jon Ostrow who writes the blog. His take on online music marketing is bang on.
The latest post looks at how to make more of your fans be more dedicated. Great post.
A 'Super Fan' is the most important player in your fan base. In chess, it would be your queen. Influential, proactive, genuinely dedicated, and most importantly willing to spend money on you. So of course, it makes sense that you want to cater to the needs of your super fans.
But what about all of your other fans? Many will argue that by categorizing your fans and focusing only on the most dedicated, you are alienating those less committed to your art. However in reality, these boundaries allow you to understand your fan base at all levels of dedication and interest, and gives you the opportunity to convert weaker fans into more dedicated ones.
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