Some of what we teach on our main site - Make It In Music - is the application of Internet Marketing techniques to the promotion, marketing and sale of your music.
Some of what people call Internet Marketing has a very cheesy image (rightly) and many people view Internet Marketers as con-men. Most aren't but they do find themselves peddling 'How to make money' ideas in order to make money - which is obviously circular and therefore feels wrong.
However, taking those methods that they have developed and using them to sell your music isn't cheesy or wrong - it's very right and it WORKS.
Building an email or friend list of people that like your music, giving them free stuff to show your appreciation and asking them to buy your artistic output when appropriate is the most valid way to work the diy musician route.
Seamus Anthony goes into more detail here.
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