Brian Hazard has some really great 'how to' posts on his Passive Promotion blog - and seeing as he is primarily writing about what he does to sell his own music his information is backed up by real experience.
This one lists 10 ways to trade some of your music for a fan's email address - thereby allowing you to build a fan mailing list.
I measure my success as a recording artist by the growth of my mailing list. The best way to get someone to subscribe is to offer something in return, and a great song is a powerful incentive. Here are ten techniques to negotiate that delicate exchange:
Read Brian's list of 10 great methods here.
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