I just took this video from the Topspin Blog.
If you can't see the video embedded below, you can watch it here on their blog - Ian Rogers Interview.
It's a great interview with Ian Rogers, CEO of Topspin - the artist direct-to-fan software - and it ranges over a wide range of topics, ALL of which are important for the diy musician to be thinking about and knowledgeable of!
I've timestamped the video below to start at the point (10 mins 38s) where Ian answers the question above and gives some great insight.
That's one great bit but the whole thing is well worth watching.
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