Monday 17 January 2011

The action is somewhere between the album and the hit single

I loved that line from this great article in the LA Times.

The problem is, we still haven't devised a language to describe the increasingly vibrant area between the two poles of the studio album and the hit single. It's existed since the dawn of the modern-day music industry, this territory of remixes and B-sides and EPs and homemade tapes. And in 2011, this realm is increasingly where the action is.

The article ranges across the very large area that is the modern music business and how artists are taking advantage of the new tools and opportunities to do innovative things with their careers.

It's well worth a read and hopefully it will give you an idea of a new and different way to bring your music to your fans.

Read the article here.

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