Thursday 27 January 2011

2000 things to generate 20,000 fans

This is going to be interesting.

It's a year long project by Michael Brandvold on his blog where he is going to post 2000 ideas each aimed at getting him 10 fans. A great place to pick up tips on how to build your fanbase.

As he says:

Author David Meerman Scott made a honest and realistic quote, “if you want 20,000 fans you must do 2000 different things that each generate 10 fans.” This was my favorite quote from 2010 and I am going to take this on as a challenge for 2011 for an ambitious project to give you 2000 different things you can do to generate 20,000 fans.

I am defining generating fans in a few different ways:

  1. A brand new fan who has never followed you before.
  2. Engaging with existing fans to get them to participate.
  3. Engaging with existing fans to get them to convert on an action.

Some of these items will apply better for larger acts, some items will work for any act. Some may work for you, some may not… not yet. Some these can be done with little effort, some will take some web development, some might even require some significant development. Some of these have successfully worked for me over the years. The point is to create a list of items that would cover a wide range of acts and abilities.

The post will be updated all year long, so it'll make a great reference to flick through at any time for ideas.

Go and check it out and bookmark for future reference.

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