After yesterday's post about MySpace, several people pointed out to me that many artists have a dormant or, at best, unmotivated fanbase languishing on MySpace.
Shouldn't they be making efforts to reinvigorate that relationship and get those folks to interact with them somewhere where they are more active - perhaps their own site or Facebook, or get them on to their fan mailing list?
Of course, they should, and a bunch of people think the same thing and have been writing about it.
With the hook-up between ReverbNation and MySpace you get a whole bunch of their fan tools that you can now use directly inside MySpace. Whilst this means that it is now easier to communicate with your fans within MySpace, it also means that, for the first time ever, you can contact them all in one go and ask them to join you somewhere else!
Not sure they thought that through!
If you have a ReverbNation account, you can log-in and message them all to join your ReverbNation mailing list. You can then always move them from there to your mailing list system of choice - Aweber if you know what's good for you!
This post tells you how - http://blog.reverbnation.com/2010/12/23/4-easy-steps-to-increase-your-mailing-list-with-myspace-messaging/
GarageSpin has a list of methods that will help you move your fans somehwere new.
And, of course you can check out ReverbNation's original post about using their tools within MySpace.
And, you may as well watch their video about it too:
Whatever you decide to do about maintaining or ditching MySpace, make a concerted effort to let your fans there know that you can offer them more somewhere else before abandoning them as digital dust.
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