We've said before that we're working on the definitive guide for twitter for musicians, but until then, this article is a great place to start.
It's a bit old but the teaching is spot on.
Don’t be obnoxious. Don’t spam people. Don’t ask them to buy your album before they know anything about you. General rule of thumb, only mention your music in 1/10 tweets maximum (unless it’s appropriate in a conversation). Don’t be a robot and post things from stufftotweet.com and follow-sweep everyday, contribute and show what you are all about. If you do that, you’ll burn the marketing flame out like MySpace bands did with adding everyone. Overnight success is not likely. It will feel slow, but it will be steady and predictable. If you measure properly and learn what works you will spend less time and get more results.
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