Lee Parsons runs Ditto Music, a digital distibutor in the UK.
In his two-part interview on HypeBot he talks about the demise of the old music business model and looks at the future of music.
Ranging from record label's reluctance to change through the need for artists to embrace technology, these two pieces are a must read.
Every new media outlet whether it is YouTube, Spotify, or LastFM has a success story, someone who caught the wave early on and accelerated their career. Artists that are constantly ahead of new trends WILL make noise. They just need the music to create a long term foundation. The ideology that musicians can make a demo, send it out and become signed has almost disappeared.
This is bad news for the few who would have become bedroom millionaires but great news for artists just looking to make and sell music easily. And any artist who clings to the notion that they are an “artist” and not a business person will be left in the dust.
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